Ethereal is a new series of foot and body care products. The name comes from the Greek word ’Ether’ which means "air" and is defined as delicate and light in a way that seems not to be of this world. Starting with a small pharmacy laboratory, the brand offers a series of products that promise to be much more than a nice scent. The products combine the wonderful aromas of nature with the treatment and restoration of the skin. Faze created the brand identity and packaging, for 5 cosmetics series consisting of foot creams, bath bombs, hair & body mists & body scrubs, that fully reflects the perfect balance between nature's healing properties and the surreal element.
The holographic foiling, pastel colours and minimal aesthetics further compliment the etheric characteristics of the brand, combined with a signature mandala-shaped keyvisual that gives a mystical and earthly tone to the brand.
Client: Ethereal, Agency: faze design studio, Photography: MATH studio, Shooting art direction, set design: faze design studio, Printing: Pallas graphic arts, Labels: Alpha Labels, Paper: Perrakis Papers