We were commissioned to redesign the branding and label for Raven Brewing from Leros. The goal was to give the brand a more modern and intriguing look to help consumers break away from the classic choices, while also positioning the product in even more sales points.
In the case of the first beer in the series, Genesis Pale Ale, the artwork was inspired by a summer on Leros, the actual ingredients of the beer, and elements from the "Genesis" in the Bible. The new look of Genesis Pale Ale is lighter, summery, and entices beer enthusiasts to explore this unique brew! Distribution takes place in the Dodecanese Islands, Athens, and Thessaloniki, in selected bars, restaurants, liquor stores, and taprooms.
3D visualization by Kleon Zisimopoulos.